|
• All Feature Articles • Music News Headlines • Music Wire: Global • Music Wire: New York
|
Book Review Kweevak.com Music News Brand, Buzz & Success - Your Guide to the New Music Industry by W. Blake Althen is a manual to the music business geared towards beginner and intermediate artists. Blake is a composer, consultant and producer. His book is comprehensive and concise.
 Brand, Buzz & Success - Your Guide to the New Music Industry looks briefly at the past practices of the music industry followed by the present with a focus on the Internet, technology and the dramatic changes in how music is produced, marketed and distributed. For example, although the sale of hard media (CDs) is decreasing there are opportunities for musicians in advertising, gaming, live concerts and niche markets. Chapter by chapter the book outlines steps for success including branding (image), setting goals, establishing your music (focus on quality), understanding the music industry (it is a business) and production. Brand, Buzz & Success - Your Guide to the New Music Industry analyzes establishing a presence in both the analog and digital worlds, creating a buzz, publishing music, remixing and knowing your rights (legal). The book is a powerful tool to navigating the music maze and life. The chapter on setting and stating specific goals is useful in any situation. Brand, Buzz & Success - Your Guide to the New Music Industry is an educational guide for emerging artists. Originally Published: 10/06/2008 on Kweevak.com |
• 11/16/08 - Getting Close to YES in Asbury Park!
• 11/11/08 - Rod Stewart Gets Definitive Treatment!
• 11/08/08 - Johnny Cash - American Hero in Action!
• 11/07/08 - At Home in Peggy Atwood's Monolithic Dome!
• 11/06/08 - YES Reform to Prove YES WE CAN Still Rock!
• 11/06/08 - The Who Live in 1977 on DVD!
• 10/12/08 - Todd Rundgren's Revolutionary Stand in New Jersey!
• 10/09/08 - Concert Industry News: Reunions & Comebacks!
• 10/07/08 - Arnel Pineda: From YouTube to the Big Screen!
• 10/07/08 - The Grateful Dead Take a Trip in Egypt!
• 10/06/08 - Book Review: Brand, Buzz & Success
• 09/22/08 - Squeeze Takes Hold of New York City
• 09/15/08 - Music Builds on a Solid Foundation of Rock
• 09/04/08 - Woodstock Lives on at Bethel Woods Arts Center
• 09/03/08 - Journey, Heart & Cheap Trick Trio Triumphs
• 09/02/08 - Nils Lofgren Talks to Kweevak Radio
• 09/01/08 - Journey Still in Progress with Great Revelation
• 08/20/08 - King Crimson Celebrates 40 Years in New York
• 08/20/08 - A Brand New Age for Blackmore's Night
• 08/18/08 - Bob Weir Is Still Counting On the Heads
• 08/17/08 - A Storm of RatDog and the Allman Brothers Band
• 08/09/08 - Shaken Alice Cooper Remains Unfazed
• 08/08/08 - Even More Les Paul and Geoff Achison
• 08/06/08 - Hootie & the Blowfish Supply the Goods
• 08/02/08: Bob Dylan - Down the Tracks DVD
• 08/01/08: Night Ranger Blasts a Hole In The Sun
• 07/28/08 - Smokin' Bottle Rockets Fly in Ringwood
• 07/24/08 - Frank Marino's Solid Mahogany Rush
|
