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Book Review: Brand, Buzz & Success
by Blake Althen
Kweevak.com Music News
Brand, Buzz & Success - Your Guide to the New Music Industry by W. Blake Althen is a manual to the music business geared towards beginner and intermediate artists. Blake is a composer, consultant and producer. His book is comprehensive and concise.
Brand, Buzz & Success - Your Guide to the New Music Industry looks briefly at the past practices of the music industry followed by the present with a focus on the Internet, technology and the dramatic changes in how music is produced, marketed and distributed. For example, although the sale of hard media (CDs) is decreasing there are opportunities for musicians in advertising, gaming, live concerts and niche markets.
Chapter by chapter the book outlines steps for success including branding (image), setting goals, establishing your music (focus on quality), understanding the music industry (it is a business) and production.
Brand, Buzz & Success - Your Guide to the New Music Industry analyzes establishing a presence in both the analog and digital worlds, creating a buzz, publishing music, remixing and knowing your rights (legal).
The book is a powerful tool to navigating the music maze and life. The chapter on setting and stating specific goals is useful in any situation. Brand, Buzz & Success - Your Guide to the New Music Industry is an educational guide for emerging artists.
Related Links:
For more information on Brand, Buzz & Success and the other organizations mentioned please visit the following links --
hfproductions.com
Originally Published: 10/06/2008 on Kweevak.com
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